Draft. This page is under legal review and may change before Mulberry launches.
Privacy policy
Mulberry is run by Mulberry Labs, Inc., a Delaware corporation ("we"). This policy covers mulberryapp.com, the Mulberry brand app and the Mulberry creator app.
What we collect
- Brand users: name, email address, and the workspace and brands you belong to.
- Creators: name, email address or phone number, Instagram account details, age confirmation, optional profile details such as gender and age range, the videos you upload, and your consent choices.
- Ad data a brand connects: campaigns, ads, creatives, videos and performance figures from the brand's Meta ad account. This can include ads featuring creators.
- Store data a brand connects: products, order values, refunds and the tracking parameters of orders. We don't store buyers' names, email addresses, postal addresses or phone numbers.
- Technical data: logs and error reports needed to run and secure the service.
What we don't hold
Tax IDs, W-9 forms and bank details go directly to Stripe. We keep only the Stripe account ID and whether the tax form is complete.
How we use data
- To show a brand which of its ads work and draft briefs from them, using automated analysis, including AI models, of ads, transcripts and performance.
- To offer briefs to creators, launch approved videos and show creators the results of their own ads.
- To calculate and pay commission and bonuses, charge brands, and meet tax and accounting duties.
- To secure the service, fix problems and contact you about your account.
Data from a brand's Meta account serves only that brand, and the creator whose ad it is may see that ad's own results. We don't sell personal data, and we don't use your data to advertise to you. The AI providers we use don't train their models on this data.
Who we share it with
We share data with the brand a creator works with, and with service providers who process it for us: Cloudflare (hosting and video), Neon (database), Anthropic (AI analysis), Stripe (payments, payouts and tax forms), Postmark (email), Sentry (error reports), and Meta and Shopify when a brand connects them. We may also disclose data when the law requires it.
Where it's stored and how long we keep it
Data is hosted in the United States. Platform access tokens are encrypted at rest. When a brand disconnects, we stop syncing and delete its data within 30 days, except financial records, which we keep as tax rules require.
Your choices and rights
You can ask to see, correct or delete your personal data, and creators can change their consent choices in the app. Depending on where you live, you may have further rights under state privacy laws. We won't treat you differently for using them.
Delete your data
To ask us to delete your data, including data we received through Facebook or Instagram, email privacy@mulberryapp.com from the address on your account, or tell us your Instagram handle. We'll confirm when it's done. Records we must keep for tax purposes are kept for as long as the law requires.
Age
Mulberry is for people aged 18 or over.
Contact
Mulberry Labs, Inc. · privacy@mulberryapp.com